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L’Oréal’s Latest Tech at CES 2023

Prototype makeup applicator for users with mobility issues plus a smart brow tool are unveiled in Las Vegas.

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By: Christine Esposito

Editor-in-Chief

L'Oréal last night used the CES Unveiled forum to showcase two products prototypes, including Hapta, a handheld, computerized makeup applicator designed for people with limited hand and arm mobility. The beauty giant, which has been active at CES for a decade, also displayed L’Oréal Brow Magic, an electronic eyebrow makeup applicator, during the media-only event ahead of the official opening of CES later this week. Hapta An estimated 50 million people globally live with limited fine...

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